Threads Surpasses Twitter/X in Android Visitors, Report Says
A recent report indicates a significant shift in social media dynamics, revealing that Threads has surpassed X (previously known as Twitter) in attracting Android users. As user engagement on X declines, Threads has demonstrated remarkable growth, particularly on mobile platforms.
Threads vs. X in User Engagement
Threads, developed by Meta, has reached approximately 141.5 million daily active users on mobile devices. In contrast, X has seen its user base shrink to around 125 million daily visits. These figures are primarily based on data from Android and iOS platforms.
Key Statistics
- Threads Daily Active Users: 141.5 million
- X Daily Active Users: 125 million
- Threads Web Visits: 8.5 million
- X Web Visits: 150 million
Growth Patterns and User Discovery
The report from Similarweb highlights that Threads is attracting new users at a faster rate than X is losing them. This trend suggests that the increase in Threads’ users is not simply a migration from X. Instead, many new users are discovering Threads organically, or they are being directed from Instagram.
Meta’s suite of applications is designed to be interconnected, allowing users to engage seamlessly across platforms. This interoperability is likely contributing to Threads’ rising popularity among mobile users.
Features and Ongoing Development
In addition to its growing user base, Threads is continually enhancing its offerings. The platform frequently rolls out new features on both Android and iOS, aiming to solidify its identity within the competitive landscape of social media.
While Threads sees increasing mobile engagement, X still outperforms in web traffic. However, Meta’s strategy of leveraging existing users from Instagram and its commitment to ongoing improvements may well position Threads for sustained growth.
