TRATON Cuts Dividende as 2025 Truck Sales Fall 14%
TRATON’s dividende story is getting harder to ignore: worldwide truck sales fell 14 percent in 2025, while electric trucks made up only around 1 percent of total sales. For investors, that leaves the company under pressure to show faster progress on zero-emission drives as competitors push cheaper electric models into the market.
International Motors and Scania
14 percent was the size of the sales decline across TRATON’s global truck business in 2025, driven by significant drops at International Motors in the United States and weaker sales at Scania in Europe. That split matters because it shows the slowdown was not confined to one market or one brand; it reached both sides of the Atlantic.
1 percent was all electric trucks contributed to total TRATON sales in 2025, even as vehicle operators reacted to volatile diesel prices and looked for economic alternatives. Registrations of electric trucks have recently increased significantly, so the gap between demand signals and TRATON’s mix is now visible in the numbers.
China Prices and U.S. Rivals
Low-priced models from new providers, especially from China, are entering the market, while new competitors with electric commercial vehicles are also gaining importance in the United States. That adds a second layer of pressure: TRATON is not only lagging on volume, it is facing rivals that can undercut on price and move faster on battery-powered offerings.
Investors have criticized TRATON for seeking influence on regulations in the United States and Europe to soften electrification requirements, instead of showing faster conversion in its own sales mix. The complaint is simple: if the company leans on policy while only about 1 percent of sales come from electric trucks, the strategic gap stays wide.
Milence and 500 Million Euros
120 million euros is going into Milence for additional charging parks, megawatt charging systems and new locations in Europe, a sign that the charging network is still being built out around the market. The European Investment Bank is also supporting Traton with a 500 million euro loan for its modular truck platform, giving the group funding to push development even as the sales mix remains uneven.
For buyers and fleet operators, the practical question is whether TRATON can narrow the gap between rising electric-truck registrations and its own 1 percent sales share. If the company cannot, the market will keep rewarding rivals that already have cheaper electric models and a clearer path to electrification.
