McDonald’s Exec Sparks Bitcoin Buzz with McRib Comeback

The iconic McRib sandwich is set to make its return to McDonald’s locations across the United States on November 11, 2025. This relaunch has ignited discussions in the cryptocurrency community due to its historical correlation with Bitcoin price movements.

McRib’s Impact on Bitcoin and Financial Markets

The arrival of the McRib is often linked to fluctuations in Bitcoin’s value. Recently, McDonald’s Senior Marketing Director, Guillaume Huin, pointed out this intriguing relationship on social media. He mentioned that the McRib is frequently discussed within trading and crypto circles.

Commodity and Market Trends

• The McRib has been a popular topic online, even eclipsing other permanent menu items.
• Past data shows that Bitcoin often sees price increases after the McRib’s return. Notable years are 2017, 2020, and 2021.
• Remarkably, Bitcoin reached a new all-time high shortly after the McRib’s return in December 2024.

This year’s McRib revival comes at a time when signs indicate a potential end to a lengthy government shutdown. This context has already resulted in a slight increase in Bitcoin prices, suggesting a budding optimism in the markets.

Past Performance and Market Trends

Despite the positive correlations observed in certain years, the relationship between the McRib’s reintroduction and Bitcoin’s performance is not consistent. For instance, in 2018 and 2022, the McRib’s availability preceded declines in Bitcoin’s price to $3,250 and $15,500, respectively. These fluctuations may hinge more on market variables such as bulk pork prices rather than any direct influence from the sandwich.

Anticipated Features and Availability

Since its first introduction in 1981, the McRib has been a seasonal favorite, featuring BBQ sauce, pickles, onions, and pork. Consumers can expect the sandwich to be available for a limited period this November.

Community Insights

Within the cryptocurrency community, the McRib phenomenon has garnered attention from various users, including a prominent figure known as Internbrah. He previously suggested that the McRib tends to influence market dynamics primarily when it is reintroduced in the U.S.

While some early reports indicate sightings of the McRib ahead of its official return, customers are advised to check with local restaurants for availability. As of now, Bitcoin is trading around $105,600, reflecting a 1% increase over the previous day, which marks a 6% rise since the McRib season began.