Uk Chocolate Brand Icon Foods Enters Liquidation After Supermarket Listings
Icon Foods Ltd, a uk chocolate brand, has entered liquidation after operating since 2022, with joint liquidators appointed on March 2, 2026 (ET) in a notice published in the London Gazette. The Essex-based company, located at 19-20 Bourne Court, Southend Road, Woodford Green, sold a range of products including truffle bars and milk chocolate–orange bars through multiple major retailers. The move follows a creditors’ meeting and formal winding-up resolutions that led to a Creditors’ Voluntary Liquidation.
Uk Chocolate Brand: liquidators appointed
A notice in the London Gazette shows that Steven Edwards and Mark Holborow of Crowe U. K. LLP were named joint liquidators on March 2, 2026 (ET). Companies House lists Icon Foods Ltd’s nature of business as the “wholesale of sugar and chocolate and sugar confectionery, ” confirming the firm’s trading classification. The liquidation is a Creditors’ Voluntary Liquidation (CVL), a process in which management arranges the sale of assets to repay creditors following formal resolutions at a creditors’ meeting.
Products, stockists and corporate details
Icon Foods marketed a portfolio of confectionery described on its company site as including truffle bars, dark milk truffles and milk chocolate–orange bars, and the site lists availability at a range of retailers. The company’s website also highlights sustainability claims: “Our chocolate is made from Fairtrade cocoa and natural ingredients, free from palm oil and harmful additives” and states that “Every product is packaged in recyclable materials. ” The business traces its current identity to operations beginning in 2022 and uses a Woodford Green address recorded in the official notice.
The uk chocolate brand name appears on supermarket shelves placements recorded on the company site across several chains, and Companies House continues to show the firm’s registered business activity in confectionery wholesale. The liquidation notice names the address and confirms the procedural steps taken to begin winding up the company’s affairs.
Immediate reactions and expert explanation
Icon Foods’ own website framed the business as committed to sustainability and product quality, stating: “Our chocolate is made from Fairtrade cocoa and natural ingredients, free from palm oil and harmful additives. “
Insolvency firm Oliver Ellit sets out common triggers for a CVL, noting: “pressure from HMRC over tax debts, pressure from creditors who are owed money, or to avoid the risk of compulsory liquidation. ” The announcement in the London Gazette and the appointment of Crowe U. K. LLP make clear that the company has moved into an orderly creditor-led winding-up process rather than an immediate compulsory administration.
Steven Edwards and Mark Holborow, joint liquidators at Crowe U. K. LLP, are now the named officers responsible for progressing the formal liquidation steps recorded in the notice dated March 2, 2026 (ET).
Quick context and what’s next
Icon Foods rebranded into its current form after earlier trading and began operating under the Icon Foods name in 2022; its product listings and corporate classification are reflected on Companies House and the company’s own materials. The CVL process moves responsibility for asset realisation and creditor settlements to the appointed liquidators.
Next, the joint liquidators will manage the sale of assets, assess creditor claims and distribute any recoveries consistent with insolvency rules; creditors can expect formal communications from Crowe U. K. LLP as they administer the winding-up process. The uk chocolate brand’s liquidation will proceed under the oversight formalised in the London Gazette notice dated March 2, 2026 (ET), with developments to follow through the appointed liquidators’ casework.
