Louis Vuitton unveils four Colour Blossom watches with De Armas
Louis Vuitton has brought its Colour Blossom line into watchmaking with four new jewellery-inspired timepieces, fronted by de armas. Each watch is 26mm and shaped like a sculpted Monogram Flower. The campaign was photographed by Inez & Vinoodh.
The launch extends a fine jewellery line that Louis Vuitton first introduced over a decade ago. It also moves the House’s Monogram Flower motif, created by Georges Vuitton in 1896, into a new category without changing the collection’s visual language.
Ana de Armas fronts the campaign
Ana de Armas serves as house ambassador for the campaign, which positions the watches alongside Louis Vuitton’s Colour Blossom jewellery identity rather than as a separate watch family. The collection leans on mother-of-pearl, amazonite and the Monogram Flower shape to keep the link to the original line visible in every model.
One watch combines a white mother-of-pearl dial, a steel case and a beige strap. Another pairs pink gold with blush-toned mother-of-pearl and a pale pink strap. A third uses a turquoise amazonite dial with yellow gold and a matching leather strap. The fourth is a diamond-set edition with nearly one carat of brilliant-cut diamonds around a white mother-of-pearl dial.
Monogram Flower details
Louis Vuitton has built the watches around a flower-shaped crown and hands with trunk-inspired nail motifs. The dials are carefully shaped, curved and polished, which gives the collection a more jewellery-like finish than a standard watch launch.
For buyers, the immediate change is simple: the Colour Blossom name now covers four 26mm watches, not only fine jewellery. The line keeps the Monogram Flower as its central marker, but the range now includes steel, pink gold and yellow gold versions, plus the diamond-set model for those looking for the most decorated option.
From jewellery to watches
The practical question for customers is which version fits their style. The steel and beige strap model reads as the most restrained; the pink gold and pale pink version softens the palette; the turquoise and yellow gold model is the boldest color contrast; and the diamond-set edition pushes the collection furthest into luxury statement territory.
Louis Vuitton has not changed the motif so much as translated it. That keeps the watch launch tied to the House’s existing Colour Blossom identity while giving the collection a wider place in daily wear and gifting. Ana de Armas gives that shift a face, but the watches themselves carry the argument: four models, one motif, and a clearer bridge from jewellery into watchmaking.
