Joe Wicks says he’d love Peppa Pig cameo after becoming Daddy Pig’s marathon coach
joe wicks has said he would be happy to appear in Peppa Pig after becoming Daddy Pig’s official marathon coach for the London Marathon. The fitness expert, 40, has spent the past three months training Daddy Pig for the 26. 2-mile race, with the pair set to run together on April 26 in support of the National Deaf Children’s Society. The campaign comes after Daddy Pig decided to take on the challenge following George Pig’s diagnosis as moderately deaf.
Training, charity and a race day partnership
The project is centered on marathon day itself, when Daddy Pig is expected to appear as a costumed runner and join joe wicks on the course. Wicks said the aim is to help raise money and awareness for the National Deaf Children’s Society, with Daddy Pig targeting £54, 000 for deaf children and their families. The charity says more than 54, 000 children in the UK are affected by hearing loss.
Wicks said he and Daddy Pig would approach the race in a relaxed way, describing their plan as “jeffing” around the course, meaning run, walk, run. He said breaking the distance into chunks would allow them to wave, cheer and take selfies, turning the day into something fun as well as demanding.
What Wicks said about Peppa Pig
Asked whether he would like to turn up in the cartoon world of Peppa Pig, Wicks said he would “love that” and called the idea “so fun. ” He added that he was happy with his own animation project, Activate, which he launched in 2022.
Wicks also said Daddy Pig had proved his commitment after 12 weeks of training. He said he had initially questioned whether the character had the discipline for the task, but that three weekly sessions — a strength workout, a longer weekend run and an interval session — had shown otherwise. In Wicks’ view, the effort has been strongest because it carries meaning for families affected by hearing loss.
Why the campaign matters
The marathon effort ties a familiar children’s character to a serious public health message. Daddy Pig’s decision to run was prompted by George Pig being described as moderately deaf, giving the fundraising effort a direct link to deaf awareness and family support.
Wicks said he hopes the campaign will encourage more families to be active together, pointing to Parkrun as an accessible example. He also said he would like to see the Pig family take part in a Parkrun one day, adding another layer to a partnership that has already moved from training ground to marathon road. For now, the focus is on April 26, when joe wicks and Daddy Pig will take on the London Marathon together and try to turn attention toward the National Deaf Children’s Society.
